This month, IABC-KY is proud to bring you a dynamic speaker who is a resident expert on Hispanic marketing. Creative Director and CEO for Adhawks Advertising & Public Relations, Inc., Ben Ruiz will be our guest at the February program. Now that Latinos (Hispanics) have passed African Americans as the largest minority group in the U.S., we are all witnessing a change taking place in America. It’s not just the 12 million undocumented Hispanic immigrants, but it’s the other 24 million plus — who have been here for a while — that are impacting us. Ben Ruiz, who was born in Mexico City and who grew up in the ghetto neighborhoods of the Southwest, Los Angeles and Chicago, offers his own experiences to dispel some myths about Latinos and to provide others a better understanding about this exploding American culture.