Explore ways in which various types of organizations are using measurement to attract more attention from the C-suite to receive bigger budgets for corporate communications. You will learn what former, current and non-Cision clients are doing to demonstrate true communications return-on-investment to non-communication executives.

 

From journalist audits to surveys to media analysis, various methods of research and measurement will be discussed. We will look at real-world examples of perception change that has occurred in companies large and small.

 

In addition, we will discuss how best to sell your ideas to C-suite executives by demonstrating how your team can:

 

• Increase revenues
• Decrease cost
• Integrate operations globally
• Revitalize your organization
• Enhance customer loyalty
• Increase market share
• Decrease employee turnover
• Improve customer retention levels
• Minimize risk

Our speaker, Joel Wethall, is Director of Business Development-Global Solutions-North America at Cision (formerly Bacon’s/Delahaye/Multivision). He has spent 20 years in the communications industry and most recently has worked with clients ranging from Cancer Treatment Centers of America to Hilton Hotels Corporation in the development of internal and external communications programs.