Free Blog Webinar for IABC-KY Members 

Lunch and learn with IABC-Kentucky. As a benefit of your IABC membership, the chapter is offering a FREE web seminar, The Corporate Blog: Ten Community-Building Tips, on Wednesday, Sept. 17 from 12-1:30 p.m. Learn best practices in launching a corporate blog. The normal cost if you were to register for this webinar is $219, but the chapter is paying for the registration. If you are not a member of IABC-Kentucky, please join us for the nominal cost of $20. RSVP to Jim Mayer, jmayer@ups.com, so we can get some idea of the number of attendees. 

The event will take place at the UPS Airlines Welcome Center, 802 Grade Lane, just off I-65 at Fern Valley Rd. Feel free to bring your lunch, or you can order lunch from Dooley’s Bagels for $7, including a drink. To order lunch, go to the Dooley’s website http://www.dooleys.net/Eats/formlunchdel.html, and select a 1) sandwich 2) bread 3) chips 4) cookie and 5) drink from the choices in the drop-down menu. Send your selections along with your RSVP to Jim by 3 p.m. Sept. 16, and we’ll order the lunches for delivery to UPS. Please note: if you order a lunch and do not attend, you’ll still be expected to pay for it.

About the webinar: 

You’ve decided to launch a corporate blog, but now what? It takes some work to transform your blog from just another publishing platform into a destination for your online community. Sometimes it’s just a matter of better understanding your audience and other times, it means entirely changing the way you communicate. Either way, let’s stop talking and start doing.

 

In plain English, award-winning social media strategist Aaron Uhrmacher will provide you with ten tips you can use to immediately raise readership, increase interaction and create a robust community around your blog.

 

Forget the hype and hyperbole. Many factors, from blog design to content to publishing, can affect the success of your corporate social media efforts. This web seminar will examine ten of the most critical factors and help ensure your blogging efforts pay off.
 
Program objectives:

• Learn what types of interactions customers want from companies
• Examine best (and worst!) practices from other corporate bloggers
• Understand what features make a corporate blog more participatory
• Receive a host of actionable tactics to help you become a meaningful community participant
• Acquire a list of useful community-building resources

Directions to UPS: 

• I-65 south to
  
  Fern Valley Road

• Turn right at the top of the exit ramp
• Turn right at the first stop light,
  
  Fern Grade Lane

• Turn left at stop light,
  
  Grade Lane

• Turn right into parking lot entrance with large UPS sign. The Welcome
  Center is the brick building on your right.